About Us
The Diamond Parlor was built on a simple belief: you shouldn’t have to choose between luxury quality and honest value. You deserve both. We created a fine jewelry experience that delivers exceptional craftsmanship, concierge-level service, and industry-best pricing—without the unnecessary overhead of traditional retail.
At the heart of The Diamond Parlor are its founders, Oren and Elana Leston.

Oren Leston – Founder
Oren has spent years inside the jewelry industry, growing businesses, negotiating directly with diamond cutters and manufacturers, and earning the trust of clients all over the country. His deep experience and powerful relationships within the diamond world allow clients of The Diamond Parlor to access pricing, quality, and custom work that most retailers simply cannot offer.
Clients don’t just benefit from Oren’s knowledge—they leverage his reputation and connections to get more for their money than anywhere else. He is known for honesty, transparency, and being fiercely protective of his clients’ best interests. With Oren, you’re not just buying a diamond—you’re gaining an advocate with insider access and expertise like no other.
Our Difference
We provide the benefits of a high-end, private jeweler with the pricing power of an industry insider. That means:
- Best value for money without compromising on quality
- Direct access to top suppliers and rare stones
- Custom design without retail markups
- Education and transparency at every step
- True concierge service without the luxury overhead costs
- Service so attentive it feels unreasonable—in the best way possible
We don’t sell. We guide, protect, and deliver results that speak for themselves.
What We Believe
We are family-owned, Nashville-based, and relationship-focused. Our clients are not transactions—they’re partners in creating meaningful pieces that last a lifetime.
We believe luxury should be personal.
We believe quality should be uncompromised.
We believe value should be honest.
And we believe customer service should feel like a privilege, not an obligation.
The Diamond Parlor isn’t just where you buy jewelry.
It’s where you experience a better way to buy it.
Diamond Clarity - Exposing The Lies
Let’s Talk About Diamond Clarity (And Why You’re Probably Overpaying For It)
Okay, diamond people. Gather round. We need to have a chat about clarity — because it is, without a doubt, the most misunderstood letter in the “4Cs,” and also the one most likely to quietly pickpocket your budget if you’re not paying attention.
Grab a coffee. This one’s fun, I promise.
First, The Nerdy Part (Stick With Me)
Every diamond on earth formed the same dramatic way: under mind-bending heat and pressure, miles below the surface, over the course of roughly a billion years. Basically, diamonds are drama queens who took an extremely long time to arrive at the party.
During that whole process, tiny crystals sometimes get trapped inside, or little marks show up on the surface. Gemologists call these inclusions (internal) and blemishes (external), but I like to call them what they really are: birthmarks. Every diamond has some kind of history written into it. Clarity is just the grading system for reading that history.
The Gemological Institute of America (GIA) — think of them as the Supreme Court of diamond grading — sets the standard everyone in the industry uses. They grade clarity by putting a diamond under 10x magnification (a jeweler’s loupe, basically a very serious magnifying glass) and cataloging what they find: how big the inclusions are, where they’re sitting, how many there are, and how visible they are.
Then that diamond gets sorted into one of 11 grades, from best to “we need to talk”:
Flawless (FL) — Nothing. Not one thing, inside or out, even under magnification. The unicorns of the diamond world.
Internally Flawless (IF) — Clean inside, might have a tiny surface blemish. Still very fancy.
VVS1 / VVS2 (“Very, Very Slightly Included”) — Inclusions so microscopic that a trained grader has to squint.
VS1 / VS2 (“Very Slightly Included”) — Present, but minor. You’d need to know exactly where to look.
SI1 / SI2 (“Slightly Included”) — Now a grader can spot them without much effort. This is where most diamonds you’ll actually see in stores live.
I1 / I2 / I3 (“Included”) — Obvious enough that they can start messing with the diamond’s sparkle and see-through-ness.
And here’s a fun stat: most diamonds sold today land in that VS-to-SI zone, not up in the mythical FL/IF stratosphere. So statistically, you were never going to end up with a “perfect” diamond anyway — nobody is.
To GIA’s credit, this isn’t some rubber-stamp situation. Multiple graders independently examine every stone, using serious equipment, and they don’t finalize a grade until everyone agrees. It’s a legitimately rigorous process. I respect it.
I just don’t think you should worship it.
Here’s My Hot Take (Said With Love)
Clarity, past a certain point, is the diamond world’s version of paying extra for a car feature you will never, ever use.
Once a diamond is what we call “eye-clean” — meaning nobody, and I mean nobody, can see a single inclusion without a loupe pressed directly against it — you have crossed into a zone where you are no longer paying for beauty. You are paying for a number on a piece of paper.
Think about it logically for one second: the jump from a VVS2 to an SI1 can mean a real, substantial price difference. Sometimes enough to upgrade your carat weight, your cut quality, or your setting. And the visual payoff for that money? Zero. None. Nada. Your ring is not going into a lab. Your future spouse is not going to whip out a loupe at the restaurant table. Nobody, at any dinner party, ever, is going to lean in and go “hm, actually, I’m detecting a pinpoint inclusion at 3 o’clock.”
They’re going to say “wow, that’s gorgeous,” and move on with their lives. As they should.
So here’s the move: buy for eye-clean, not for the certificate. A well-chosen SI1 or even a strong SI2 can look every bit as brilliant, clean, and jaw-dropping as a diamond three grades “better” — because the only thing that actually determines how much a diamond sparkles is largely about cut, not clarity. Cut is where the magic lives. Clarity above eye-clean is just… a flex for the diamond’s paperwork.
A couple of honest exceptions, because I promised superior knowledge, not a sales pitch:
Bigger stones (roughly 1.5 carats and up) show inclusions more easily, so it’s worth being a little pickier as size goes up.
Step-cut shapes like emerald and asscher cuts have big, open facets that act like a hall of mirrors for inclusions — they hide nothing. These cuts deserve a slightly higher clarity grade than, say, a round brilliant would need.
Outside of those two situations? You’re very likely fine buying “less perfect” and saving that money for something you’ll actually notice — like size, sparkle, or a setting you’re obsessed with.
The Bottom Line
Clarity matters enough that you don’t want a genuinely flawed stone — cloudy, visibly marked, or compromised in brilliance. But chasing a top-tier clarity grade past the eye-clean line? That’s not a diamond decision. That’s an ego decision, and diamonds are expensive enough without your ego getting involved.
Buy smart. Buy eye-clean. Spend the difference on the parts people can actually see.
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