About Us



The Diamond Parlor was built on a simple belief: you shouldn’t have to choose between luxury quality and honest value. You deserve both. We created a fine jewelry experience that delivers exceptional craftsmanship, concierge-level service, and industry-best pricing—without the unnecessary overhead of traditional retail.

At the heart of The Diamond Parlor are its founders, Oren and Elana Leston.



Oren Leston – Founder

Oren has spent years inside the jewelry industry, growing businesses, negotiating directly with diamond cutters and manufacturers, and earning the trust of clients all over the country. His deep experience and powerful relationships within the diamond world allow clients of The Diamond Parlor to access pricing, quality, and custom work that most retailers simply cannot offer.

Clients don’t just benefit from Oren’s knowledge—they leverage his reputation and connections to get more for their money than anywhere else. He is known for honesty, transparency, and being fiercely protective of his clients’ best interests. With Oren, you’re not just buying a diamond—you’re gaining an advocate with insider access and expertise like no other.


Our Difference

We provide the benefits of a high-end, private jeweler with the pricing power of an industry insider. That means:

  • Best value for money without compromising on quality
  • Direct access to top suppliers and rare stones
  • Custom design without retail markups
  • Education and transparency at every step
  • True concierge service without the luxury overhead costs
  • Service so attentive it feels unreasonable—in the best way possible

We don’t sell. We guide, protect, and deliver results that speak for themselves.


What We Believe

We are family-owned, Nashville-based, and relationship-focused. Our clients are not transactions—they’re partners in creating meaningful pieces that last a lifetime.

We believe luxury should be personal.
We believe quality should be uncompromised.
We believe value should be honest.
And we believe customer service should feel like a privilege, not an obligation.

The Diamond Parlor isn’t just where you buy jewelry.
It’s where you experience a better way to buy it.